Engagement Strategy
Engagement Strategy
Understanding context to guide engagement
Good engagement starts long before the first conversation.
We build an understanding of the local context, community and project, drawing on existing research, previous engagement and local sentiment to identify what matters, where sensitivities lie and where opportunities exist.
From this foundation, we develop tailored engagement strategies that align with the project’s planning or decision-making process, anticipate risks and focus community input on the decisions it can genuinely influence.
Context & Community Research
Exploring local history, planning and policy context, demographics and previous consultation to understand the area’s character, values and community.
Sentiment & Risk Assessment
Gauging community sentiment, identifying emerging issues and anticipating potential sensitivities to inform a proactive engagement approach.
Stakeholder Mapping
Identifying key stakeholders, understanding their interests and determining how best to engage them.
Engagement Strategy & Scope
Developing a tailored approach that defines audiences, methods, timing and the role of community input in project decisions.

